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ECG's service line experts provide a full range of support for all major clinical programs – from developing data-driven strategic and business plans to care and payment model transformation. More than a year in the making, with broad community input, the Memorial Hospital 2017-2019 Strategic Plan supports that common vision and reflects key priorities set forth by MaineHealth and also reflects local health care needs and priorities. Process Veralon conducted a thorough assessment of the orthopedic surgery department through a comprehensive interview process, and review of financial and operational data. Strategic planning drives a successful project … The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. D: 5 Oct 04 SROA Pres™n A rvina G 2 roup, LLC Cancer Program Service Line Planning! The checklist below shows how each of the strategic questions posed above relate to the three overarching strategies. Presenters: Nancy A. Lyle Interim Associate Hospital Director, Business Development and Strategic Planning Oregon Health & Science University Portland, OR lylen@ohsu.edu www.ohsu.edu Joseph M. Spallina, FAAMA, FACHE Director Arvina Group, LLC Ann Arbor, MI jspallina@earthlink.net … During the process of working with the hospital to answer this question, QHR identified key challenges to increase market share and strengthen financial performance. Service Line Strategy in today’s environment is incredibly complicated, however, HSG has the tools to ensure service line success. • Become more deeply subspecialized! Through analysis with a tool like the Insights Business Planner, you can define sub-service lines and even procedures that fall under the service line at your hospital. Build strategic marketing initiatives around them including: As a result of its strategic and service line planning, the hospital affiliated with a well known tertiary children’s hospital offers the hospital’s local community a state-of-the art pediatric inpatient hospital. From strategic planning through service line re-engineering to new program implementation, physician practice and alignment, and everything in between, Corazon offers a full continuum of niched consulting services that can address any program need within the cardiovascular, neuroscience, and … The Main Line Health Strategic Plan 2016–2020 contains the blueprint for our continued success in a rapidly changing health care environment. The hospital needed a service line strategic marketing plan to differentiate itself from fierce competition and to grow its core services. Each of the 16 Hospital and Health Services (HHS) in Queensland has developed a strategic plan to identify its vision, purpose, objectives and performance indicators. Because each local market is unique, no “ideal” model to optimize strategic service lines exists for hospitals to follow. Nashville Website Design by Landslide Creative, The region’s growing population required enhanced care across the continuum and to communicate quality and value to the public, Being located in a highly competitive market meant that the hospital needed to strengthen and market their core service lines to differentiate the hospital in the marketplace, Nearby tertiary health systems were aggressively competing with this hospital and each other for the county’s affluent and expanding population base, resulting in declining market share, The hospital’s core service lines needed to be visible in the community, The marketing department needed to reach the right target market with the right messages, Assessment of the current state of identified service lines, Action plan for each service line identified strategy, with targeted campaigns and, Dashboards for each service line to track the key performance measures and actions or barriers for ongoing implementation management, Marketing mentorship services for four months to help facilitate the necessary, Targeted campaigns in email, direct mail and social media, Development of a steering team with the COO, physicians and marketing department. In this step, you need to consider what kind of healthcare clinic or … Physician Alignment & Network Development, Ambulatory & Service Line Performance Improvement, Pediatric Subspecialty Physician and APP Compensation Survey, Faculty Physician and APP Compensation Survey, Medical Group Cost and Infrastructure Survey, Risk-Based Contracting and Physician Compensation Survey, Physician Benefits and Perquisites Survey, Behavioral Health Strategy and Crisis Center Development, Hospital Inpatient Unit Planning: Preparing for an Uncertain Future, Focusing the Performance Improvement Lens: Positioning Process Improvement Projects for Success, Digital Health Will Reshape Patient Engagement, Care Delivery, and Payment Models, Health System Scale Is Irrelevant without Performance, Understanding the Impact of the CMS 2017 ASC Payment Rule on Spine Procedures, Three Ways Technology Is Transforming Behavioral Healthcare Delivery. © 2020 ECG Management Consultants. • Develop & deploy e-health for outreach expansion! Our service line planning engagements often include: We have received your request and will be in touch shortly. The same goes with the usage of a hospital strategic plan. These questions can help bring a greater understanding to how likely a hospital service line is to succeed. Using national benchmarks to build and maintain your hospital's service lines. Once the planning is complete and execution begins, we are able to apply the full weight of ECG's strategy, operations, finance, and technology expertise to successfully address any challenges that may surface. Located within an increasingly competitive marketplace, a hospital in the Southeast had to determine the right service lines to market to its community. This engagement determined strategic imperatives to help the hospital thrive as a stand-alone hospital, grow medical and surgical services, strengthen physician alignment and increase market share. orthopedic service line. They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. Key issues relating to delivery of the hospital’s Strategic Plan 4. for selected clinic patients who must travel long distance for clinical services to use in lieu of face-to-face The Memorial Hospital Strategic Plan serves as a roadmap for every program and service we develop. The true scoreboard of success is an effective, strategic marketing plan that is carefully aligned with — and supporting of — your hospital’s business objectives. This hospital Leaders can efficiently identify opportunities to apply Performance Improvement methods, such as Lean, Six Sigma, and Change Management, so that their application targets ... Service line excellence and growth don't occur organically. UC Davis Health 2017-2020 Strategic Plan 5 Department of Psychiatry and Behavioral Sciences n Expand primary care psychiatry education program from a statewide to a national program n Develop a telepsychiatry program and use newer technologies (smart phone, screening instruments, etc.) The Challenge The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service … • Develop the cardiovascular service line model! The strategic plans also outline how HHS strategies support the health and wellbeing of local communities. To develop a strategic plan with high value strategic, operational, and relationship initiatives for the hospital’s orthopedic surgery department. One key factor that should be the basis to strategic planning in healthcare organizations is the organization of the institution. One of the goals was to answer a key question: “How can the hospital increase market share and strengthen its financial performance in a competitive and growing market through its core service lines?” As a result of the update, QHR also worked with the hospital to develop a strategic marketing plan to enhance marketing for each strategic service line. We will work closely with you and your stakeholders to design the model that best addresses your unique market dynamics. Dignity Health–St. An effective neuroscience strategic planning effort must begin with the end in mind. Strategic Plan MaineHealth 2020-2022 Strategic Plan sets forth, at a high level, our course over the next three years and articulates a shared mission and vision, as the MaineHealth system and its local health systems work together toward common goals. First in 2010, the 185-bed hospital engaged QHR Health Strategy team to develop its strategic plan. Service Line Management (SLM) has been used by many hospitals in different ways, but many hospitals struggle to realize the potential benefit that SLM offers. the successful implementation of a service-line strategy is no mean feat. All Rights Reserved. The Affordable Care Act and industry-wide pressures to cut costs have accelerated the need for hospitals to assess the strength of their service lines. TESTIMONIALS “Wabash General Hospital has dramatically benefited from the services that HSG has provided as part of our strategic growth planning … We've also directed service line performance improvement initiatives, including workflow redesign, revenue cycle management, and IT system optimization. Orthopedic Specialty Hospital Business Plan January 13, 2008 ... HR Strategic Plan IT and the Business Process Knowledge Management System Chapter 8 Financial plan: ... and non-medical services. Redefine value, drive excellence, and keep market share in your cardiovascular service lineNew approaches to payment, more educated consumers, mandatory outcomes reporting, competition from outpatient settings, and payers’ focus on greater value are rapidly changing the market dynamics for cardiovascular services. Under Vision 2020, hospital officials evaluated various practice models, in part by looking at how service line physician groups and organizational staff "relate to one another and the hospital." While trauma may or may not be included in the first two strategies, the ER is a critical part of access and patient satisfaction in orthopedics, and therefore must be incorporated into any strategic plan. September 4, 2017; Most healthcare organization today see strategic planning as an imperative. This article, the first in a series on service line management, builds upon the concept that service line management in hospitals is similar to brand management in other industries. Almost four years later, QHR worked with the hospital to update its strategic plan. Competitive positioning and new service offerings, Center of excellence feasibility and development, Payment models, including bundled payments, Governance, organizational, and management structures, Physician workforce, leadership, and alignment strategies. 1. © 2020 Quorum Health Resources, LLC. Should Your Organization Add a TAVR Program? The foundation of Main Line Health’s strategic direction is to provide the safest and highest quality care to all those who come through our doors and those who utilize our community health services. • Develop system level clinical protocols for targeted patient types! 100 Cambridge St, Suite 2001, Boston, MA 02114, 11512 El Camino Real, Suite 200, San Diego, CA 92130, 275 Battery St, Suite 950, San Francisco, CA 94111, 1111 Third Avenue, Suite 2500, Seattle, WA 98101, 3030 Clarendon Boulevard, Suite 600, Arlington, VA 22201, 13355 Noel Road, Suite 1010, Dallas, TX 75240. Look at your role in this future. Suite 200 Develop Strategic Options. CPHB Strategic Plan 2017-2020 Page 6 Improving the health and wellbeing of our community working with them to provide high quality public health services with compassion, care, innovation and skill with a focus on efficacy and There is no more rigorous or accurate benchmarking resource for provider compensation planning. All rights reserved. Focusing on pediatrics as a key service line in its strategic marketing plan, the hospital is meeting community needs and solidifying its position in a competitive marketplace. Market analysis. – HF, Structural Heart! Veralon is uniquely qualified to help you reach success in service line planning as our experience is at the intersection of strategy, payment models and transaction support. Things to Do before Writing a Hospital Strategic Plan. And if you're ready to take the next step and create a center of excellence for your service lines, ECG can support you through every stage of the process – from feasibility analyses to full execution. This then becomes a chief concern of strategic planning efforts, as regardless of hospital size or scope, Corazon believes that a clear, well-thought-out plan for the development of neurosciences is an absolute necessity. Examples of strategic output! The importance of strategic planning in healthcare should not go unnoticed by any hospital or health system looking to succeed not only in the short run, but long term as well. and vision, a strategic plan, and a performance scorecard. If you have any existing strategic plans and facility layout plans, share them with your project team, who has the expertise to spot any gaps and add detail where necessary. h e a l t h c a r e Article at a glance As the conventional hospital’s role evolves, leaders are faced with the unique and exciting challenge of reimagining the position of their facility within a shifting landscape. Some of these key challenges included: Finally, the service line strategic marketing plan needed to align with the hospital’s strategic plan, which defined the direction over the next three years based on the Board’s focus areas and priorities. There is no more rigorous or accurate benchmarking resource for academic provider compensation planning. A hotel business operational plan can guide the hotel management to know the steps that it need to take in varying circumstances without veering away from the realization of the hotel’s aspirations, objectives, and vision. Strategic Plan Overview This is the Harris Health System 2012‐2016 Strategic Plan. Choosing the right service lines to emphasize requires a superior understanding of a hospital’s economics and competitive environment. The strategic aim of St. John’s Hospital is to continue to play a vital role in the development and provision of acute hospital services in the Mid-West Region. They are the result of purposeful planning, and these plans must dovetail with the vision, strategic direction, and strengths of the hospital or system. By using a strategic management framework informed by the healthcare industry’s evolving economy, you can stay on top of the latest strategic planning best practices in hospital management. Identify its core service lines of orthopedics, cardiology, pediatrics and general surgery Separation of the functions of a CV service line from those of the remainder of the health care system comes with responsibility for the service line. Focusing on one specialized aspect in the spectrum of services delivered by the larger health care system empowers the Rose Dominican Hospitals (DH-SRDH) engaged ECG as an advisory partner to support ongoing efforts to identify, evaluate, and design care workflows for behavioral, In the process of addressing operational issues, ECG enabled Easterseals Northern California (ESNorCal), then known as Easterseals Bay Area, to transform its process improvement. , Hospital Service Line, National Benchmarks, Strategic Planning, Maximizing Service Line Growth. This Strategic Plan is focused on the period 2015 – 2018. ECG's service line experts provide a full range of support for all major clinical programs – from developing data-driven strategic and business plans to care and payment model transformation. Behavioral Health Strategic Planning The County of Santa Cruz is a dynamically changing and rapidly growing community, with healthcare needs that have continued to change over time. The Orthopedic Specialty Hospital is the first operating division of the (XMC). Brentwood, TN 37027. From there, you can go as in-depth as you’d like with campaign planning, even to the procedure-level to determine where hot spots exist in a specific geography. At this stage, it’s important to review all possible strategies to help you … 2. Hospitals also need to overhaul the management of both strategic and nonstrategic service lines. 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